Company Description:
PressPlay is the first 360-degree creator ecosystem group in Taiwan. PressPlay has been expanding its business territory since 2016 with the missions “Maximize the Value of Influence” and “ Utilize Influence to Innovate New Business Opportunities,” striving to create the value of influence for each field with a 360-degree approach closely connected to everyone’s daily life.
PressPlay (pressplay.cc) is a creator focused company that maximizing the influence of knowledge with creators by introducing diverse subscription-based content, online course, and storytelling Podcast channel and by co-creating the “knowledge influence brand” of the creators.
The company is headquartered in Taipei, Taiwan, with teams based in Hong Kong and Los Angeles. Since 2019, we’ve created over 1,500 courses and 520K app downloads, and have generated $27M+ USD in revenue.
Responsibilities:
- Create and execute lead generation campaigns that attract and convert high-quality leads into customers, using a mix of digital, event, and content marketing tactics.
- Created and led digital marketing strategy, including advertising budget, social media exposure operations, project management, reporting and analytics.
- Directly manage ads on large platforms e.g. Meta, Google, and Line......
- Optimize ROAS/ROI for paid marketing channels.
Requirements
- 2+ years of related work experience and solid knowledge within their functional area.
- Analytical skills with the ability to interpret data, identify trends, and drive actionable insights.
- Proficiency with GA4 or other data analysis software.
We’re looking for an experienced Marketing Manager to develop and implement targeted marketing strategies that align with business objectives and increase our footprint in the North America market.
As the Marketing Manager, you’ll collaborate with the internal team to strategize on campaigns, create copy for marketing materials, and assist in various marketing initiatives. The ideal candidate is passionate about online course.
Reporting to the CEO of online course, this position will work closely with the CEO and the creator. This is a hybrid role with 3-4 days/week required onsite in our office in Los Angeles, CA.
our website: https://www.pressplay.cc/
Job Type: Full-time
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 2 years (Preferred)
Work Location: Hybrid remote in Pasadena, CA