Responsibilities:
- Develop and implement digital marketing strategies to drive online traffic to the company's website
- Manage and optimize digital advertising campaigns, including Google Ads and social media ads
- Create and curate engaging content for social media platforms, blogs, and email marketing campaigns
- Monitor and analyze website analytics and campaign performance to identify areas for improvement
- Collaborate with cross-functional teams to ensure brand consistency across all digital channels
- Stay up-to-date with industry trends and best practices in digital marketing
Skills:
- Proficient in CSS and HTML for website design and customization
- Experience with performance marketing techniques to maximize ROI
- Familiarity with marketing automation tools for lead generation and nurturing
- Knowledge of content management systems (CMS) such as WordPress for website management
- Understanding of advertising principles and techniques for effective campaign creation
- Basic SQL skills for data analysis and segmentation
- Experience with e-commerce platforms and strategies for online sales growth
- Proficiency in Google Ads for managing paid search campaigns
- Basic graphic design skills for creating visually appealing digital assets
Note: This is a general job description for a Digital Marketer. The specific responsibilities and required skills may vary depending on the company's industry, size, and objectives.
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Relocation assistance
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person