Job Title: Marketing Manager
About WellNew:
WellNew is a leading Korean conglomerate with a diverse portfolio of 11 e-commerce brands selling on Amazon, Shopify, and other prominent platforms. We are dedicated to innovative marketing strategies and community engagement to drive brand growth and customer loyalty.
Job Summary:
We are seeking a dynamic Marketing Manager to join our team. This role requires an innovative leader who can manage multiple social media channels, grow influencer and affiliate networks, and develop compelling marketing campaigns that resonate with diverse audiences. The ideal candidate will be adept at managing large-scale projects, from conceptualization to execution, and be comfortable working in a fast-paced, collaborative environment.
Key Responsibilities:
- Conduct weekly meetings with the Chief Marketing Officer (CMO) to discuss strategies and results.
- Achieve weekly goals for influencer list growth and affiliate marketing revenue.
- Strategically expand our influencer and affiliate networks on a monthly basis.
- Oversee complete community management across TikTok, Facebook, YouTube, Instagram, and other social channels.
- Develop creative campaign ideas monthly for both organic and paid media.
- Coordinate quarterly influencer campaigns with both Paid Media and Organic teams.
- Collaborate monthly with Operations to discuss community-driven new product ideas.
- Develop and implement standard operating procedures (SOPs) for social media content creation; secure necessary approvals.
- Drive growth on major social media platforms including YouTube, Facebook, Instagram, and TikTok.
- Innovate and pitch new marketing strategies on a weekly basis.
- Manage public relations to ensure content alignment with brand values.
- Oversee local marketing activations and the management of marketing booths and materials at conventions, ensuring effective data collection in collaboration with the marketing analyst.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field.
- Proven experience in digital marketing, influencer management, or a similar role.
- Strong understanding of the e-commerce landscape and digital sales platforms like Amazon and Shopify.
- Excellent communication, leadership, and project management skills.
- Creative thinker with the ability to manage multiple projects and teams.
- Experience with social media strategy, content creation, and community management.
Why Join WellNew?
At WellNew, you’ll be part of a vibrant and innovative team that values creativity and impactful marketing. We offer competitive salaries, comprehensive benefits, and opportunities for professional growth in a globally recognized company.
Job Type: Full-time
Pay: $55,000.00 - $75,000.00 per year
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Work Location: Hybrid remote in Irvine, CA 92618