Job Location
San Francisco
Job Description
OVERVIEW
P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.
JOB DESCRIPTION
The Native brand is booming! Since our Deodorant launch in 2015, we have grown to over 6 beauty and personal care categories, requiring content management and development across our organic and paid channels. This includes building and driving key timelines and deliverable in support of our social media strategy. This is an exciting and fun role that will include having a major impact on how our shoppers see Native daily! In this role, you can expect to work on the following:
SOCIAL CONTENT CREATION & MANAGEMENT
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Daily management of all brands social channels including but not limited to Instagram, TikTok, Facebook, YouTube, and emerging platforms.
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Serve as an internal content creator to turnaround quick and high-quality content that is optimized for the target channel.
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Responsible for the curation and scheduling of social media calendar across channels, ensuring integration of key product focuses and brand big bets.
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Executing social media plans with guidance from Senior Comms Manager and category leads.
CONSUMER LOYALTY & BPA (BLOW PEOPLE AWAY) STRATEGY
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Day-to-day management of our consumer loyalty platform and surprise & delight strategy to execute our goal to “water our flowers” on social media and improve brand perception.
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Working with Comms & CX leads to identify opportunities where Native can stand out and make a good impression.
SOCIAL LISTENING & ANALYSIS
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Providing analytical perspective & recommendations through social sentiment reports and monthly recaps.
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Strategizing ways to grow social following as well as maintaining high engagement rates on content.
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Share out regular reporting / insights with category leaders and leadership team.
COMMUNITY MANAGEMENT
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Leading all community management responses on highly visible channels and fostering loyalty with consumers that converts to growth.
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Identify key opportunities where Native can join the conversation on social to stay top-of-mind with consumers.
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Supporting offshore team with updated brand guidelines.
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Support with crisis management cases by having a pulse on consumer feedback and serving as the “on-the-ground” connection to our community on social media.
BUILD THE ORGANIZATION:
- Develop & Deploy Native LinkedIn Strategy to highlight Native to future applicants, highlight company culture online, and spotlight top talent and updates.
Job Qualifications
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Bachelor's degree
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2+ years of relevant experience in social media marketing
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Strong understanding of current social media best practices and cultural trends
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Creative storyteller that can synthesize briefs and requests in ways that work best for social media channels
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Ability to analyze insights and trends to come up with effective growth strategies
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Proficient with tools and software for social media content creation
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Confident being behind and in-front of camera for brand content
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Excellent verbal, communication & writing skills
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Ability to write copy and translate the brand voice into social-friendly formats
Job Schedule
Full time
Job Number
R000109133
Job Segmentation
Experienced Professionals (Job Segmentation)
Starting Pay / Salary Range
$89,000.00 - $133,500.00 / year