About Us:
Headfone is a leading audio platform providing captivating audio stories, podcasts, and audiobooks. We are committed to delivering high-quality audio content to our diverse audience.
Job Overview:
We are seeking a skilled SEM Specialist to manage and optimize search advertising campaigns and improve organic search performance. In this role, you will identify high-impact keywords, create and refine search ads, and use data-driven insights to enhance our search engine marketing efforts.
Key Responsibilities:
- Keyword Research: Conduct thorough keyword research to identify opportunities for both organic and paid search. Develop keyword strategies that drive traffic, engagement, and conversions.
- SEO Optimization: Implement on-page and off-page SEO best practices to improve organic rankings. Optimize website content, meta tags, and link-building strategies.
- SEM Campaign Management: Create, and optimize paid search campaigns on platforms like Google and Facebook Ads. Key KPIs would be conversion rates, and ROI.
- Ad Creation: Design compelling and effective search ads that resonate with target audiences. Conduct A/B testing to optimize ad copy and landing pages.
- Stay Updated: Keep abreast of industry trends, algorithm changes, and emerging best practices in SEO and SEM.
Qualifications:
- Experience: Previous experience in SEO/SEM roles, with a proven track record of improving search engine rankings and managing successful PPC campaigns.
- Skills: Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Moz) and SEM platforms (e.g., Google Ads, Facebook Ads). Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
- Communication: Excellent written and verbal communication skills. Ability to collaborate effectively with cross-functional teams and clients.
- Attention to Detail: Strong organizational skills and attention to detail to manage multiple campaigns and deliverables simultaneously.
Job Type: Part-time
Pay: $48,696.77 - $58,645.57 per year
Expected hours: 15 – 25 per week
Benefits:
Work Location: Remote