Main responsibilities / job expectations
- Core Marketing Activities
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Contribute to Brand Planning and Tactical Plan development for Elafibranor
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Support quarterly business review, brand performance measurement and review,
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Support development of brand creative campaign for Elafibranor launch including development of campaign tactics
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Develop strategic training plan with the aim of developing best-in-class Rare disease sales organization
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Lead key initiatives including Peer to Peer & congress programming,
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Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare disease leadership
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Ensure compliant execution of all promotional activities
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Cross Functional Leadership
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Collaborate with:
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Rare disease field leadership to provide support with sales force execution and
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Marketing, Patient support & Sales teams on brand promotional development, execution and performance management
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V&A team, Sales leadership, Thought Leader Liaison team & sales Training on brand promotional plan development, execution and performance
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Promotional review committee to ensure compliant development of field resources in line with the strategy
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Cross functional team lead-stakeholder management:
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Incorporate insights from primary and secondary research into development of field promotional tactics
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Share leadership responsibilities for bi-weekly cross-functional brand team meetings
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Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy.
Knowledge, abilities & experience
Education / Certifications:
- Bachelor’s Degree or Equivalent, Pharm D or MBA preferred
Experience
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Proven cross-functional leadership skills to lead across a complex matrix
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Biopharma commercial experience; minimum 5 years of pharmaceutical or biotechnology commercial experience
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Minium of 2 years home office experience
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Successful launch experience in the rare or specialty categories
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Strong communication and interpersonal skills along with the ability to influence others
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Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
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Demonstrated consistent track record of success
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Strong scientific/medical aptitude and experience
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Significant experience in, and knowledge of Rare disease with complex science and reimbursement
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Demonstrated success in project, vendor, and experience managing large budgets
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Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
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Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
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Excellent written and verbal skills and strong interpersonal communication skills
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Willingness/ability to travel domestically. International travel may be required