Includes a monthly gas reimbursement.
Must have active CA LVN or RN license.
Experience Required
JOB DESCRIPTION SUMMARY
The Marketing Area Director/ Clinical Marketing Liaison is responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES
● Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
● Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
● Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
● Employs marketing and promotional initiatives to achieve budgetary volume projections.
● Establishes and maintains positive working relationships with current and potential referral and payer sources.
● Builds and monitors community, customer, payer and patient perceptions of Prime Care Hospice as a high quality provider of services.
● Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
● Maintains comprehensive working knowledge of Prime Care Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
● Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
● Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Prime Care Hospice.
● Monitors and reports cost effectiveness of marketing efforts. The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.
POSITION QUALIFICATIONS
- Must have active LVN/ RN CA license
- High school diploma or equivalent, bachelor’s degree in health related/marketing field preferred
- At least three (3) years’ experience in health care, marketing preferably in hospice care operations.
- Ability to market proactively and deal tactfully with customers and the community.
- Must be skilled in development of referral sources for continued growth of the company.
- Demonstrates good communications skills, negotiation skills, and public relations skills.
- Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
Job Type: Full-time
Pay: $90,000.00 - $125,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
Experience:
- Hospice: 1 year (Required)
Work Location: On the road