Subject matter requirements
- At least 5 years of Paid Social experience
- Minimum of 10 hours per week availability with some Pacific Time Zone crossover
- Experience managing six-figure monthly budgets
- Deep platform expertise with Facebook Ads, Twitter Ads, and/or LinkedIn Ads
- Facebook Business Manager and Power Editor experience
- Extensive knowledge of conversion pixels
- Strong grasp of data-driven, direct response, KPI-driven lead gen marketing
Client management requirements
- Extensive experience working directly with clients
- Experience working remotely
- Experience working as a team lead
- Lead client communications
- Align expectations across team members and clients
- Ensure strategy and roadmap deliver on business objectives
- Strong project management skills
- Responsive, organized, and reliable communication across email, video conferencing, and tools like Slack and Google Apps for Work
Typical projects
- Develop Paid Social strategy, media, measurement, and implementation plans for campaigns, evergreen initiatives, product launches, and account restructures
- Conduct Paid Social audits including campaign structure, settings, targeting, objectives, creative, landing page, and conversion audits
- Develop optimization and growth roadmaps
- Work with a designer to produce and test creative
- Execute campaign setup, build-outs, cleanup, launches, and regular optimizations
- Manage and monitor budgets and campaign performance
- Provide analysis, insights, and recommendations
- Develop and execute testing plans
Job Types: Part-time, Contract
Pay: $75.00 - $105.00 per hour
Benefits:
- Flexible schedule
- Referral program
Schedule:
Application Question(s):
- Are you currently working a full-time job?
- What is your race/ethnicity? (Optional) Apiary Talent is collecting this information to support the growth of a more diverse and inclusive work environment. Your response is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment.
Experience:
- Paid Social: 5 years (Required)
Work Location: Remote