ABOUT THE ROLE
Reporting to the Director of Marketing & Communications, the Content Marketing Manager will play a hybrid role, both narrating SF New Deal’s unique story and uplifting the vibrant small business community of San Francisco. This dual-focused position demands a creative and strategic thinker passionate about leveraging the power of social media to foster community engagement and drive business growth.
The ideal candidate will possess a robust portfolio in video and photography, a proven track record of compelling content creation, and visual storytelling across social platforms. We seek a dynamic, highly organized individual who stays ahead of content trends and is adept at launching initiatives that resonate with diverse audiences, all while maintaining brand integrity.
Key Responsibilities:
SF New Deal Brand Support (50%):
- Create and implement unique social media content to tell the SF New Deal story to a wide range of different audiences including small businesses, community partners, corporate philanthropy, foundations, city government, and the general public
- Lead the creation of engaging content highlighting San Francisco's unique small business ecosystem, including dedicated business spotlights, vibrant corridor features, and dynamic event recaps
- Develop and execute innovative social media strategies focused on building partnerships and collaborations with local businesses, influencers, and community organizations to amplify our mission and impact
- Work across teams to build campaigns that highlight organizational news, fundraising goals, momentum, press, and other key initiatives across social media channels
- Ensure consistency across social media accounts' design and copy (e.g. Facebook timeline cover, Profile pictures, Bios, Instagram Grid, etc)
- Capture, edit, collect, and organize video and photo content, including grid posts, reels, stories, etc
- Communicate with followers, respond to queries in a timely manner, and monitor stakeholder comments and direct messages
Small Business Content Strategy & Execution Support (50%):
- Collaborate directly with small businesses to co-develop and implement bespoke content strategies, ensuring each plan amplifies its unique story and business goals across various social media platforms
- Provide hands-on support and guidance to bring small business content plans to life, driving engagement and community growth
Across responsibilities, the Content Marketing Manager will stay up-to-date with current trends, technologies, and best practices in design and social media.
Qualifications:
- 4+ years of relevant work experience creating and managing social content and community communications that drive measurable results with increased engagement
- Strong foundation of content planning and recommending strategies.
- Able to work independently and collaboratively with remote team members
- Outstanding project management skills; ability to balance multiple projects at a time and self-prioritize workload
- Exceptional verbal, written and interpersonal communication skills
- Flexible and proven ability to perform in a fast-paced environment with concurrent and competing deadlines
You'll Be a Fit If You:
- Love social media, creating IG stories, talking about grid strategy, and making beautiful content
- Are design-minded and have a creative vision for visual storytelling.
- Have experience with social analytics and scheduling tools
- Are relentlessly resourceful with a strong bias for action and willingness to roll up sleeves and get things done
- Are committed to advancing equity
Approximate Weekly Time Required: 40 hrs/week
Preferred Work Days for this role: Monday - Friday
Salary range: $80,000-$90,000
Benefits: Medical, Dental & Vision Insurance, Paid Time Off, Matching 401k, Work from Home Stipend, Monthly Wellness Stipend, Annual Professional Development Reimbursement.
Reports to: Director of Marketing + Communication
Location: This role is primarily remote/work from home and requires a lot of time on the computer and the phone.
Apply Here: http://bit.ly/4075HQc
Please include a link to your portfolio or 3-5 screenshots/links of assets you've designed and that demonstrate proficiency in creating assets across various channels.