Social Media Specialists are responsible for planning, implementing, and monitoring the company's Social Media strategy to increase brand awareness, improve marketing efforts and increase sales.
We seek an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy to promote customer engagement, increase our online presence, and improve our marketing and sales efforts.
You will be responsible for creating social media campaigns and managing the company’s social media properties. Your passion for social media as a communications tool will result in adopting and implementing social media best practices across all social media channels.
The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. You will actively participate in data collection and analyses to improve the company’s social media practices consistently.
You should understand how each social media channel works and how to optimize content to engage on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.
Essential Duties and Responsibilities:
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to act
- Optimize company pages within each platform to increase the visibility of the company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
- Stay up to date with the latest social media best practices and technologies
- Collaborate with our Marketing Coordinator, Sales Managers, and Owner
- Communicate with industry professionals and influencers via social media to create a strong network
- Prepare monthly reports on social media marketing efforts.
- Perform other duties when needed.
This is a part-time seasonal position with room for growth based on performance.
Qualifications
Required Competencies:
- Education in Communications, Marketing, Business, New Media, Public Relations, or another related field.
- Proven work experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy
- Knowledge of online marketing and a good understanding of major marketing channels
- Experience with doing audience and buyer persona research
- Positive attitude, detail, and customer-oriented with good multitasking organizational ability
- Ability to work in a fast-paced, high-pressure environment
- Willingness to learn and take direction from others
- Critical thinker and problem-solving skills
- Ability to ski or snowboard in order to capture on hill content during the season
- Fluency in English
Pay: Based on experience
Benefits:
- Employee discounts in store and on lift tickets/passes
- Flexible schedule
Schedule: Part-Time; some nights and weekends may be required.
Snowflake Ski Shop/245 Board Co. is an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, or any other legally protected status, and we comply with all laws concerning non-discriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. We only hire individuals authorized for employment in the United States.
Job Type: Part-time
Pay: $15.00 - $20.00 per hour
Expected hours: 20 – 30 per week
Benefits:
- Employee discount
- Flexible schedule
Schedule:
- Day shift
- Evening shift
- Night shift
- On call
- Weekends as needed
Experience:
- Social media marketing: 2 years (Required)
Ability to Commute:
- Lockport, NY 14094 (Required)
Work Location: Hybrid remote in Lockport, NY 14094