Job Title: Digital Specialist
Department: Marketing
Reports to: Director of Marketing
FLSA Status: Exempt
Location: Oshkosh, WI
Salary: $55,000 - $65,000
SUMMARY FOR JOB:
MARCO Promos has been a leading supplier of customized promotional products and meeting supplies to thousands of businesses and organizations throughout the United States for 60 years. We are looking for a Digital Specialist to join our team. This individual will be pivotal in driving the company’s digital marketing efforts through strategic management and optimization of pay-per-click campaigns. This individual will also maximize Roi and achieve key performance metrics across various advertising platforms.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Develop and execute PPC strategies to drive qualified traffic, leads, and sales for Marco Promos.
- Conduct keyword research, ad copy creation, and landing page optimization to improve campaign performance and relevance.
- Manage and optimize PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and social media advertising platforms.
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations to improve campaign effectiveness.
- Implement A/B testing and other optimization techniques to improve conversion rates and roi.
- Stay updated on industry trends, best practices, and algorithm updates to ensure PPC campaigns remain competitive and effective.
- Collaborate with cross-functional teams to align PPC strategies with overall business objectives.
- Generate regular reports on campaign performance, highlighting key metrics and insights.
- Other duties as assigned.
Technology and Tools Experience Preferred:
- Google ADs
- GA4
- SEO
- SEMRush
- Hotjar
- Google Local Service Ads
- Local Search Optimization
- Google Tag Manager
- Google Search Console
QUALIFICATIONS:
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work in a team environment.
- Detail-oriented with a passion for continuous learning and staying updated on industry trends and best practices.
- Experience with PPC campaign optimization techniques, including keyword searches, ad copy testing, and landing page optimization.
Education:
- Bachelor’s degree in marketing, advertising, business, or a related field or equivalent experience.
- Three years plus experience in managing PPC campaigns.
- In an E-Commerce or Promotional Product industry, is a plus.
- Experience in optimization techniques, including keyword search, ad copy testing, and landing page optimization.
- Google Ad Certification.
Sign on Bonus for Promotional Product experience
MARCO Promo’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.”
Job Type: Full-time
Pay: $55,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Commute:
- Oshkosh, WI 54902 (Required)
Ability to Relocate:
- Oshkosh, WI 54902: Relocate before starting work (Required)
Work Location: Hybrid remote in Oshkosh, WI 54902