Full Job Description
Leading home service company is seeking an experienced and driven Digital Marketing Manager to generate demand and drive pipeline through digital channels. You will be responsible for managing the company's digital presence, including the website, SEO, paid advertising, and content marketing. Success in this role requires a strategic mindset, strong execution abilities, and a data-driven approach to optimizing digital marketing efforts.
The ideal candidate is an online paid & SEO marketing professional with practical experience of setting up and profitably managing extensive paid campaigns. This is a start-up environment and you must be willing to input across all areas of marketing. You will have strong analytical skills, a good communicator and have a “can-do” attitude.
We have offices in Atlanta and Tampa, but this role will be a remote working role.
The Role:
- Own the management of our website, including monthly reviews and updates, plug-in and risk management
- Create and manage digital advertising, landing pages and retargeting campaigns.
- Plan, execute, and optimize paid advertising campaigns across Google AdWords, GLS, GMB, social media channels.
- Ensure maximum campaign conversion by constantly identifying new opportunities and reducing leakage of paid campaigns
- Achieve agreed ROI for campaign investment
- Make recommendations for on-going changes to improve performance on all campaigns
- Create and manage an SEO content strategy
- Own the email marketing program and the ongoing maintenance of the email platform while providing recommendations for improvement and more effective data management.
- Creating reporting tools for management and sales team
Requirements:
- A track record in running Google, Facebook ads with minimum 5 year experience required
- Google AdWords, geofencing and paid social media campaign experience required.
- SEO content strategy experience- minimum 3 years required
- WordPress, Email marketing, CRM and Marketing Automation experience required.
- Proficiency with analytics tools
- Comfortable working with multiple team members to deliver campaigns
- Excellent communication skills with demonstrated ability to work well within a team and serve multiple stakeholders with varying needs.
- Resourceful, creative and positive approach to problem-solving and decision-making.
What We Can Offer You
- Competitive salary
- Healthcare benefits including dental and vision insurance
- Fun and exciting work culture
- Beautiful office
- Team-bonding events and activities
- Relaxed dress code
Job Types: Full-time, Contract
Pay: $75,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 10 hour shift
- 12 hour shift
- 8 hour shift
- Holidays
- Monday to Friday
- On call
- Weekends as needed
Experience:
- Marketing: 3 years (Required)
Ability to Relocate:
- Tampa, FL 33619: Relocate before starting work (Required)
Work Location: Hybrid remote in Tampa, FL 33619