JOB SUMMARY:
The Manager of Marketing (MM) collaborates closely with the Publisher to formulate and implement strategic processes for growing the PBM/FSP apostolate to reach the most people with the Gospel message using the most modern and efficacious means of communication. The MM advocates for consistent, clear, branded messaging promoting PBM/FSP in print and digital media. By continually studying and updating on trends, Catholic content creators, marketing and sales strategies, and best practices, the MM fosters a working climate for collaborative creation of excellent content.
REPORTS TO: the Publisher
COLLABORATES WITH: Editorial, Design, Sales, Shipping, Production, Studios, Webstore, Administration, Book Center Managers, Mission Advancement, National Vocation Office
SPECIFIC ACTIVITIES:
- Manage, oversee, and drive projects to on-time, on-budget, and on-objective completion
- Drives implementation of marketing strategy
- Maintains calendar of marketing events/initiatives
- Fosters customer relations on the trade and consumer levels
- Coordinates efforts of all Marketing team members:
- Working to create and implement marketing strategies to increase the reach and impact of PBM productions
- Ensures each team member understands team goals and how their work contributes to reaching these goals
- Calls and facilitates weekly marketing team meetings, involving onsite and offsite team members equally
- Collaborates with other publishing house departments and the publisher:
- Participates in the Product Development Cycle in order to give marketing perspectives and insight into potential and new titles and media projects
- Coordinates marketing design needs/workflow in communication with Design Manager
- Coordinates online marketing of PBM titles with Webstore Manager
- Meets with Publisher and Editorial manager regularly in order to coordinate efforts
- Attends monthly publishing house manager meetings, called by the Publisher
- Spearheads annual Publishing House Visioning Meeting in the first quarter of the year
- Involving members of the marketing team
- In communication with the publisher and other managers
- Spearheads annual Publishing House Check-In Meeting in the third quarter of the year, to verify progress on goals and action items set at Visioning
- Involving members of the marketing team
- In communication with the publisher and other managers
- Creates marketing budget, in communication with publisher and subject to admin and provincial approval, and tracks marketing expenses throughout the year
- Utilizes feasibility reports, runs marketing analyses, and makes use of other reports at the service of the PBM team
- Ensures integrated and goal-aligned promotional and brand messaging of PBM/FSP through regular communication with publisher, Mission Advancement, National Vocation Office, webstore, book centers.
- Collaborates in overseeing PBM presence and promotions at national tradeshows
- Collaborates on and oversees the costs of promotion and branding, and analyzes trends in customer spending
- Responsible for managing and overseeing digital efforts including analysis, lead generation, social media, website, and affiliated web platforms.
JOB COMPETENCIES:
KNOWLEDGE/EXPERIENCE
- Strong understanding of Catholic faith required
- Experience in the book publishing industry preferred
- Experience of traditional and new marketing strategies
- Proficiency in principles of advertising and promotional design
- Ability to understand and coordinate an integrated marketing and sales strategy
- Ability to monitor costs, budgets, feasibilities, and strategies in view of sustainable growth
SKILLS
- Facilitate and participate in collaborative work within deadlines
- Receive and implement information from feedback and criticism
- Motivate, mentor, and learn from team members
- Work with team to set, implement, and evaluate strategic goals and calendars
- Delegate and coordinate key functions needed to effectively implement promotional strategies
- Create, analyze, adjust spreadsheets, schedules, procedures, processes
- Analyze effectiveness and adjust promotional strategies and assets based on
larger visual and written brand narrative
Job Type: Full-time
Pay: $75,000.00 - $80,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person