Please note: Applications without a cover letter will NOT be considered.
Type: Full-time or part-time, Hybrid or remote
About Us: The Weinbach Group is a leading public relations, marketing communications, and advertising agency with national recognition for its outstanding work in the healthcare industry. The company, now in its 38th year of continuing operation in South Florida, delivers impactful campaigns across a variety of communications channels and offers employees a professional environment for career growth, collaboration, and fun. We are seeking a talented, experienced Content Creator & Copywriter with knowledge of healthcare and medical writing.
Job Description: As Content Creator & Copywriter, you will be responsible for developing original content for a variety of healthcare clients’ projects. You will write for a variety of platforms and audiences, working closely with the account team, Director of Communications, Director of Client Accounts, and the company’s principal. You will be challenged to develop creative concepts for ads and website, hard-hitting content for PR, and insightful, long-form copy for blogs, articles, and whitepapers.
Qualifications:
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- 3-5 years of professional copywriting experience, with a focus on medical or healthcare advertising.
- In-depth understanding of medical terminology, healthcare business types, and the ability to communicate complex information clearly and accurately.
- Strong portfolio showcasing a range of healthcare industry copywriting work.
- Excellent writing, editing, and proofreading skills with a keen attention to detail.
- Writing style that recognizes the unique circumstances of your audience.
- Familiarity with regulatory requirements and guidelines in medical advertising (e.g., FDA, EMA).
- Strong organizational and time management skills, with the ability to meet tight deadlines.
- Creative thinker with the ability to develop unique concepts and ideas.
Preferred Qualifications:
- Experience working in a PR firm or advertising agency setting.
- Advanced degree in a related field or additional certifications in medical writing.
- Knowledge of value-based care, revenue cycle, physician strategies, managed care, oncology, and other healthcare-specific topics.
Key Responsibilities:
- Research, plan, and write clear, concise, and engaging copy for healthcare clients’ marketing programs.
- Collaborate with account managers to create marketing content that meets specific project goals and clients’ overarching business objectives.
- Conduct thorough research on medical and healthcare business topics to ensure accuracy and compliance with industry standards and regulations.
- Review and edit copy to ensure consistency, clarity, and adherence to brand guidelines.
- Participate in brainstorming sessions and contribute innovative ideas.
- Manage multiple content development and copywriting projects simultaneously, ensuring on-time delivery of high-quality work.
- Stay updated on industry trends, emerging technologies, and best practices in healthcare communications.
- Copywriting will be used for business-to-business and direct-to-consumer applications, including the following project categories:
- Press releases
- Websites
- Organic social media posts
- eBlasts
- Newsletters
- Direct mail
- Brochures
- Articles
- White papers
- Digital and print advertising
Benefits:
- Competitive salary ($20 to $30 per hour)
- Comprehensive benefits package.
- Retirement plan.
- Paid vacation, personal time, and paid holidays
- Opportunities for professional growth and development.
- Collaborative and inclusive work environment.
How to Apply: Interested candidates should submit their resume, cover letter, and portfolio to jobs@weinbachgroup.com with the subject line "Content Creator & Copywriter Application - [Your Name]". Please note: Applications without a cover letter will not be considered. Resumes submitted without a cover letter will not be reviewed.
Equal Opportunity Employer: The Weinbach Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Types: Full-time, Part-time
Pay: $20.00 - $30.00 per hour
Expected hours: 25 – 40 per week
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
Schedule:
Application Question(s):
- Did you submit a cover letter? (note: if you didn't, no need to apply)
Education:
Experience:
- Marketing: 3 years (Required)
- Medical Copywriting: 3 years (Required)
Language:
- Spanish fluently (Preferred)
Work Location: Hybrid remote in Miami, FL 33156