The Senior Director Performance Marketing is responsible for leading and optimizing performance marketing efforts to drive customer acquisition at Erie Home. Reporting to the VP of Marketing, this role requires a data-driven marketer with extensive experience in digital marketing, analytics, and a proven track record of managing successful performance marketing campaigns. The ideal candidate will be strong collaborator, eager to be hands on, a strategic thinker with proven leadership skills and can execute a clear and consistent strategy.
Responsibilities
- Strategy Development and Execution: Develop and implement performance marketing plans in channels including paid search, paid social, affiliate marketing, video and audio to achieve business objectives and drive measurable results.
- Data Analysis and Insights: Generate actionable insights and recommendations to improve campaign performance and inform strategic decisions by utilizing data analytics to track, measure, and analyze the effectiveness of performance marketing campaigns.
- Budget Management: Manage the performance marketing budget, ensuring efficient channel and campaign allocation to maximize ROI. Monitor and report on budget performance, adjusting as necessary to meet financial targets.
- Team Leadership: Build, mentor, and lead a high-performing performance marketing team, fostering a culture of innovation, accountability, and continuous improvement.
- Cross-Functional Collaboration: Collaborate with other departments, including brand marketing, analytics, IT, sales, finance and operations to ensure alignment of performance marketing strategies with overall business goals.
- Technology and Tools: Stay current on industry trend and technologies to evaluate, implement, and manage the optimal set of marketing technologies.
Experience and Qualifications
- Bachelor’s degree in marketing, Business Administration, or a related field (MBA preferred).
- Minimum of 10 years of experience in performance marketing, with at least 5 years in a leadership role.
- Proven track record of developing and executing performance marketing strategies with multi-million-dollar budgets.
- Marketing experience in the home services industry a plus.
- Strong understanding of digital marketing channels, tools, and best practices with expertise in Google Ads / PPC / Meta / YouTube / Affiliate Marketing.
- Excellent analytical skills and experience with data-driven decision making.
- Strong leadership, communication, and interpersonal skills.
Job Type: Full-time
Pay: $150,000.00 - $200,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Application Question(s):
- Do you have a minimum of 10 years of experience in performance marketing, with at least 5 years in a leadership role?
- Do you have a proven track record of developing and executing performance marketing strategies with multi-million-dollar budgets?
- Do you have marketing experience in the home services industry?
Education:
Experience:
- Marketing: 1 year (Preferred)
Work Location: Hybrid remote in Toledo, OH 43617