Job Summary:
Sumner County Tourism is seeking a hybrid Marketing and Digital Content leader to support our office in Gallatin, TN. Sumner County is Tennessee's 8th largest county by population and is located on the central northern border of Tennessee 25 miles northeast of Nashville.
PRIMARY DUTIES AND RESPONSIBILITIES
- Create and manage Google ad campaigns to drive conversions for events, destinations, and tourism.
- Ensure the websites are updated and professional and optimize SEO for visibility in search engine and organic traffic searches
- Update social media platforms, and create and post content on Facebook, TikTok, Instagram, etc.
- Create and update advertisements on 3rd party sites.
- Create marketing collateral including flyers, brochures, signage, and newsletters
- Respond professionally to online reviews and drive additional positive exposure
- Collect, process, and analyze marketing metrics to determine successful strategies
- Target various demographics through online marketing and outreach
- Oversee other related marketing initiatives
WHAT WE ARE LOOKING FOR
- Strong understanding of marketing platforms including Google Ads, Social Media, Photoshop, Canva, etc.
- Creative and attention to detail
- Ability to pivot and revamp when needed and not afraid to think outside of the box
- A “can do” attitude
- Proven experience in digital marketing
- Strong knowledge of SEO best practices and strategies
- Ability to work with CSS, JavaScript, and content management systems
- Passion for marketing and staying updated on industry trends
This is an exciting opportunity for a motivated individual looking to make a significant impact in the digital marketing landscape. If you possess the required skills and are eager to contribute to our dynamic team, we encourage you to apply.
Sumner County Tourism is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. We intend to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, color, national origin, ancestry, religion, sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions), physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status, or any other status protected by federal, state, or local laws.
Job Type: Full-time
Pay: $43,532.19 - $52,425.86 per year
Work Location: Hybrid remote in Gallatin, TN 37066