The Account Supervisor works with planning, creative, technical, media and production teams to lead clients’ marketing programs, mainly for digital, website, enrollment marketing, branding, and customer relationship management (CRM) assignments. Critical success factors include: competent project and client management, attention to detail, experience with higher education marketing, healthy curiosity for how things work, and proactive communication and reporting to internal teams and external clients. This job requires a keen understanding of marketing strategy, digital marketing planning/tactics, website and social media maintenance, a basic knowledge of offline marketing methods, a strong desire to learn and grow clients’ institutions/businesses, and familiarity with how agencies work.
RESPONSIBILITIES
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help agency teams develop integrated marketing programs
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manage campaigns from planning, implementation, and website content updates to results reporting
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be the primary client liaison; earn and maintain positive relationships with clients and agency teams
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set and manage clients’ and internal team members’ expectations
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learn assigned clients’ institutions/businesses, evaluate work based on strategy and objectives
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continually look for relevant industry information and competitive intel
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communicate and collaborate across departments
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give teams clear, actionable directives and timelines
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“manage up” to directors to inform leadership of important client and team updates
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support development of job estimates, proposals and other project financials
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learn and help evolve basic agency processes
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participate in thought-leadership content creation for agency self-promotion
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be a role model and teacher to Account Executives and/or Assistant Account Executives as those roles are added to team
QUALIFICATIONS
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minimum 5 years of experience in marketing, advertising, or related field
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higher education enrollment marketing experience
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strong verbal and written communication skills, analytical thinking and organization
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action oriented and thrive in a client-facing role
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professional, accommodating demeanor, and strong service orientation
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manage day-to-day routines and assignments to meet objectives and deadlines
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collaborate effectively with diverse people and work styles
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experience managing multiple projects and/or client accounts simultaneously
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advanced understanding of digital marketing ecosystems, including websites, CRM/MA systems (e.g., Slate, HubSpot), advertising, social media, SEO, CRO and email
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functional knowledge of web analytics
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good presentation skills
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high attention to detail
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ability to travel outside Atlanta metro as required
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resourceful, pleasant to work with and good sense of humor
BENEFITS
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generous vacation and sick time
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flexible WFH options
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fun, open, collaborative and casual work environment
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medical, dental and vision insurance premiums paid 100% by company
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401(k) retirement plans
Rivetica is a full-service marketing agency specializing in enrollment marketing, demand and lead generation, branding, messaging, and recruitment/sales enablement. Located in Atlanta at The Battery at Truist Park, we are an equal opportunity employer (EOE) and strongly support workforce diversity. Send résumé and cover note to careers@rivetica.com.