Job description
Genuine Parts Giant, Inc. is the nation’s leading internet retailer in the automotive industry. We are the No. 1 trusted source on the web for OE automotive parts and accessories by offering stellar customer service, quick delivery, and a superior shopping experience. We've helped millions of people worldwide with car parts when their car breaks down, solved their concerns about products and orders, and we are ready to explore more in the market. Help shape the future of the OE/Aftermarket Automotive Industry.
Check us out at www.genuinepartsgiant.com
We are looking for a Marketing Specialist who is a creative, self-starter driven individual who can efficiently maneuver the ins and outs of marketing strategy, analysis and campaign execution. Essential to the job are both a customer-first mindset and experience improving online customer experiences, implementing marketing solutions and practices. You will also be responsible for developing and executing social media strategies with engaging content to optimize company online presence and foster community interaction while driving website traffic and revenue growth. The ideal candidate should possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement.
Responsibilities:
- Conduct marketing research according to company’s need in order to identify industry trends, opportunities for promotion and growth
- Develop and implement marketing strategy according to objectives and budget
- Monitor market trends and adjust strategies accordingly
- Write Copy for diverse marketing distribution (Auto Repair content, website material, etc)
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Set up and optimize website/company pages within each social media platform to increase the visibility of company’s social content
- Help liaison between our US team and our Shanghai team and coordinate projects
- Help with other project tasks as needed
Key Skills:
- Must have a positive attitude with excellent multitasking ability, time management skills, and organizational proficiency.
- Must be attentive to detail, have problem solving capabilities, and be versatile to change
- Customer oriented focus with strong verbal and written communication skills
- Social networking experience and knowledge or social analytics tools
- Knowledge of online marketing, market research techniques, and good understanding of major marketing
- Knowledge of social media, web analytics, and keyword search
- Collaboration Skills
Job Qualification:
- BA/BS – Business, Business Administration, Marketing, Communications, Public Relations or Relevant Field
- 1+ year Marketing
- 1+ Social Media (Facebook, Instagram, X, TIK TOK, WeChat)
- Familiarity with e-commerce platforms and strategies.
- Blogging (a plus)
- Mandarin Speaking preferred
Benefits:
- Medical Insurance (Fully Paid HMO)
- Vision/Dental Insurance
- Paid Holidays
- Paid Time off/Sick Time
- Performance Base Bonus
- Retirement Plan
About Us:
Genuine Parts Giant, Inc. is one of the fasted growing E-commerce companies in the automotive industry. We are the most trusted source on the web for genuine OEM Automotive parts and accessories by offering stellar customer service, quick delivery, and superior shipping experience. We have helped millions of people worldwide. We are looking for you to join us and grow with us.
Location: 2500 Troy Avenue, South El Monte, California 91733
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Schedule:
- 8 hour shift
- Monday to Friday
Education:
Experience:
- Marketing: 1 year (Preferred)
- Content Writing: 1 year (Preferred)
- Automotive Knowledge: 1 year (Preferred)
- Technical Writing: 1 year (Preferred)
Language:
Ability to Relocate:
- South El Monte, CA 91733: Relocate before starting work (Required)
Work Location: In person