Job Duties: Director of Business Development / Marketing Director (Skilled Nursing Facility)
*Salary Position*
The purpose of the Director of Business Development &/ Marketing Director is to develop, coordinate, and implement a marketing plan with clear objectives based on the facility's strengths and meet and exceed the monthly goals of increasing facility census with appropriate ratio mix of Medicare, Medi-Cal, managed care and private payer in accordance with current federal, state and local guidelines that govern the facility and as directed by management and/or the Administrator
- Ensures the budgeted revenue goals are met or exceeded.
- Increases the number of referrals and admissions to meet revenue budgeted goals.
- Conducts sales calls to designated referral sources target in the quarterly marketing plan.
- Create and Develope new business entry points in the community
- Provides product development from information obtained through referral sources.
ADMINISTRATIVE
- Supports the overall goals of the Company and Center.
- Ensures information, i.e., clinical, financial referral, exchange, sufficient for completing admissions.
- Attends and, when appropriate, facilitates all Center marketing meetings and conferences.
- Attends all Company meetings, education and training sessions as required.
- Conducts Hospital on-site assessments if needed.
- Develops, coordinates, implements promotional events, i.e., Open House, advertising.
QUALIFICATIONS
- Bachelor’s Degree in Marketing, health care or related business field preferred.
- Knowledge of managed care industry, managed care hospital and physician referral networks.
- Minimum of 2 years direct health care sales experience with census and patient mix development
PREFERED: Marketing track rack record or Expeirnced history
- Professional appearance, enthusiasm, assertive behavior demonstrating ability to establish internal
External relationships and a desire to succeed.
- Prefer experience in market research and product development.
- Prefer experience in conducting in house marketing meetings.
CONSUMER SERVICE
- Presents professional image to consumers through dress, behavior and speech.
- Adheres to Company standards for resolving consumer concerns.
- Ensures that all patient/resident rights are protected.
* Salary Position *
Salary Range : $95,000 to $150,000
Job Type: Full-time
Pay: $95,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Cell phone reimbursement
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Evening shift
- Monday to Friday
- Night shift
- On call
- Overnight shift
- Weekends as needed
Supplemental pay types:
- Bonus opportunities
- Commission pay
Travel requirement:
Experience:
- SKilled Nursing Facility: 1 year (Preferred)
- Business Development / Marketing: 1 year (Preferred)
- Medicare / Medicaid: 1 year (Required)
- Insurance verification: 1 year (Preferred)
Work Location: In person