Requirements:
Bachelor's Degree
4 years of digital marketing experience
As a leader and innovator in the health club industry for over 40 years, Healthworks Group has been recognized as the best health club in Boston, voted one of the top 10 gyms in the country and named the “Best Women Only Gym in America” by Fitness Magazine. Our members are not only raving fans, but so is our staff. They work in one of 4 exquisite facilities where the programming is extensive, progressive and cutting edge. In addition, they would tell you they are surrounded by a team of people who are passionate about our mission and care deeply about making a difference in women’s lives. They get real satisfaction from their jobs and believe strongly that Healthworks is a fun place to work, is the best fitness company in Boston to work for, makes a difference in the world, and delivers on the promises it makes to its members.
Position Overview: We are seeking an experienced and creative Digital Marketer to join our growing marketing team in Boston. In this role, you will play a crucial part in developing and executing comprehensive digital marketing strategies across various channels to drive brand awareness, customer acquisition, and revenue growth. As a Digital Marketer you will shape our online presence and optimize digital channels to achieve business objectives.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies across social media, email marketing, content marketing, and other digital channels.
- Manage social media strategy, including resource mapping, content creation, user-generated content management, metrics analysis, and execution of the social strategy.
- Conduct market research to identify trends, competitor activities, and opportunities for innovation in the digital space.
- Analyze and report on key performance indicators (KPIs) to measure the success of digital marketing efforts and make data-driven recommendations for improvements.
- Collaborate with cross-functional teams to align digital marketing strategies with overall business goals and objectives.
- Stay up-to-date with industry trends, emerging technologies, and best practices to continuously improve digital marketing initiatives.
- Assist with brand management initiatives to uphold and promote the company's brand identity across digital channels.
- Assist the Director of Marketing with brand management, marketing to prospects, members, and the wider Boston community.
- Contribute to other marketing initiatives and projects as needed.
Qualifications:
- Proven experience as a Digital Marketing Specialist or similar role with a successful track record (4+ years).
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- In-depth knowledge of digital marketing channels, tools, and techniques.
- Solid background in various aspects of digital marketing, including content marketing, social media, email marketing, and online advertising.
- Demonstrated experience in social media strategy, resource mapping, content creation, metrics/analysis, and execution.
- Excellent writing skills across all marketing communications types (social media, website content, email newsletters, blog posts, etc.).
- Exceptional communication and collaboration skills.
- Creative thinking and problem-solving abilities.
- Attention to detail and the ability to handle multiple tasks in a fast-paced environment.
- A team-oriented mindset and willingness to contribute to the success of the marketing team.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
People with a criminal record are encouraged to apply
Education:
Experience:
- Digital Marketing: 4 years (Required)
Ability to Relocate:
- Boston, MA 02116: Relocate before starting work (Required)
Work Location: Hybrid remote in Boston, MA 02116