POSITION OVERVIEW:
Harbor House Collective is a minority owned recreational, vertically integrated marijuana establishment involved in the cultivation, manufacturing, and dispensing of adult-use premium cannabis. HHC is family run, seeking hard working individuals to join our growing team.
The Marketing and Graphic Design Agent is responsible for developing and implementing creative marketing strategies for cannabis products and brands. This role combines graphic design expertise with a deep understanding of the cannabis industry, compliance regulations, and marketing trends to create visually appealing and compliant content across various channels.
KEY RESPONSIBILITIES:
1. Create visually compelling graphics, illustrations, and layouts for various marketing materials, including packaging, social media, websites, and print collateral. Ensure all design elements adhere to brand guidelines and regulatory requirements.
2. Manage and update website content, ensuring a seamless and user-friendly experience. Collaborate with web developers to implement design changes and improvements. Optimize website graphics and visuals for performance and user engagement.
3. Create and maintain product photos and item descriptions on all platforms including Dutchie, company website, third party Dutchie/menu, etc. Update other information as directed and needed, including website banners, sales, promotions, etc.
4. Contribute to the development and maintenance of consistent brand identity across all marketing channels.
5. Design engaging and shareable content for social media platforms and displays. Create content for all retail displays.
6. Photograph and document production processes including harvest, extraction, edibles, etc. Create shareable materials such as videos, photos, pamphlets, etc.
7. Create regular wholesale and retail newsletters to communicate with customers, encouraging sales while adhering to state and federal guidelines.
8. Plan and execute product photo shoots, ensuring high-quality images for marketing materials. Edit and retouch product photos to enhance visual appeal and details. Maintain an organized and accessible digital library of product images.
9. Maintain product catalog including photos of all products as well as descriptions. Before new products are introduces, ensure that the photos are taken at each required phase and descriptions are developed.
10. Stay informed about cannabis marketing regulations and ensure all designs adhere to legal and regulatory requirements. Collaborate with the compliance team to ensure marketing materials meet industry standards.
11. Create and update packaging designs, working with Compliance to ensure all packaging meets regulations and requirements.
12. Complete miscellaneous job-related duties as assigned.
SKILLS & QUALIFICATIONS:
· Familiarity with MA Cannabis Program rules and regulations is preferred.
· Bachelors degree in Graphic Design or similar
· Proficient in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
· Must be at least 21 years of age.
· Proven organizational skills.
· Ability to effectively communicate with staff members and managers.
· Working knowledge of inventory and product line.
Job Type: Full-time
Pay: $25.00 per hour
Schedule:
Work Location: In person