Job Title: Digital Marketing Coordinator
Company: American Factory Direct Furniture
Location: Covington, LA
Job Overview:
American Factory Direct Furniture is seeking a creative and results-driven Digital Marketing Coordinator to join our dynamic marketing team. As a Digital Marketer, you will be responsible for developing and implementing digital marketing strategies to enhance our online presence, drive customer engagement, support ecommerce sales, and increase store traffic. This role offers the opportunity to work in a fast-paced environment within a family-owned business dedicated to providing top-quality on trend home furnishings at affordable prices.
Duties:
- Develop and execute digital marketing campaigns across various platforms to increase brand awareness and drive traffic to the company's website and retail stores.
- Create compelling and engaging content for social media channels, email campaigns, and online advertisements including captions, posts, ads, texts, reels, and blogs.
- Facilitate ecommerce sales to completion.
- Monitor and report website traffic and performance metrics.
- Build consumer interest of online generated leads and distribute warm leads to in store sales consultants for conversion.
- Create and preserve brand reputation.
- Stay up-to-date with the latest trends in digital marketing and recommend innovative strategies to achieve business objectives.
Skills:
- Bachelor’s degree in marketing or a related field or equivalent relevant experience.
- Illustrate highly creative abilities focused on trending, inspiring visual content, photo staging, and/or interior design.
- Experience in identifying target audiences and implementing digital campaigns that engage and inform prospective customers.
- Digitally and technologically savvy.
- Familiarity of website coding and webpage design (HTML, CSS, Java Script).
- Proficient in visual content creation software.
- Exemplify knowledge of website and marketing analytics tools.
- Demonstrate knowledge of applicable legal advertising and promotional regulations as well as social media platform guidelines.
- Excellent written and oral communication skills with strong copywriting skills.
- Analyze data.
- Organizational skills.
- Proficient in company software operation, maintenance, and reporting.
- Develop and maintain good working relationships.
- Possess working knowledge of all employee handbook procedures, policies, and systems.
Join our team at American Factory Direct Furniture and contribute your digital marketing ability to help us deliver exceptional home furnishing solutions to our valued customers. If you are passionate about advancing the growth of our business growth through digital channels and possess the skills mentioned above, we invite you to apply for this exciting opportunity.
American Factory Direct Furniture is an equal opportunity employer committed to diversity in the workplace. We offer competitive compensation packages, opportunities for career advancement, and a supportive work environment.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
- Weekends as needed
Education:
Experience:
- Marketing: 1 year (Required)
Ability to Commute:
- Covington, LA 70433 (Required)
Ability to Relocate:
- Covington, LA 70433: Relocate before starting work (Required)
Work Location: In person