As a pivotal member of our marketing team, you will lead our efforts to grow our YouTube channel, driving subscriber count with a strong emphasis on building and nurturing a loyal community and maintaining an overall omnipresence inside our industry. Your expertise will enhance our brand presence and help us reach millions of users globally through compelling video content. The end goal is to have our YouTube Channel serve as the foundation for our client acquisition and financial literacy efforts.
Mission:
-
Execute strategies to grow our YouTube channel, increasing subscribers and viewership.
-
Work with the content team to create engaging video content optimized for YouTube's algorithms.
-
Optimize video titles, descriptions, tags, and thumbnails to improve visibility and search rankings.
-
Monitor social media channels for industry trends, relevant news, and customer feedback.
-
Engage with the online community by responding to comments, messages, and reviews in a timely and professional manner.
-
Monitor and evaluate the performance of videos and campaigns, identifying areas for improvement and opportunities for optimization.
-
Stay updated on the latest YouTube trends, tools, and best practices to ensure our strategies remain competitive and effective.
-
Work closely with the marketing team to develop new content and ensure alignment with overall business objectives.
-
Execute upon recommendations for optimizing video content and channel strategies based on data insights and performance metrics.
-
Ensures all content is of high quality, accurate, reliable, and delivered on time.
Requirements
-
Bachelor’s degree in Marketing, Communications, Video Production, or a related field. (Preferable)
-
Certifications in YouTube marketing, digital marketing, or SEO are highly desirable.
Experience
-
Proven track record of growing YouTube channels, with specific examples of successful campaigns and channel growth metrics.
-
Minimum of 3-5 years of experience in digital marketing, with a focus on video content creation and YouTube channel management.
-
Demonstrated expertise in YouTube SEO, including optimization of titles, descriptions, tags, and thumbnails.
-
Experience with YouTube analytics tools and data-driven decision-making.
-
Proficiency in video editing software and tools such as Adobe Premiere, Final Cut Pro, or similar.
-
Strong understanding of YouTube algorithms, trends, and best practices.
-
Familiarity with project management tools and methodologies.
How You’ll Be Successful:
-
Passion for Digital Content: Develop an understanding of our brand and the impact it has on our audience, applying that knowledge and passion to everything you do.
-
Challenging the Expected: Approach challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn and develop innovative ideas.
-
Integrity and Respect: Demonstrate integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
-
Dedicated to Quality: Take ownership to maintain and promote high standards, looking for new ways to learn and improve.
-
Building Relationships: Develop and strengthen relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
-
Delighting Customers: Listen and understand the interests and needs of our audience, making them feel heard and important, and embracing these learnings to continue delivering exceptional digital content.
Skills
-
Strong analytical skills to monitor, evaluate, and optimize video performance.
-
Excellent verbal and written communication skills.
-
Ability to conduct thorough market research and stay updated on industry trends.
-
Strong project management skills, with the ability to manage multiple projects and meet deadlines.
-
Collaborative mindset and ability to work effectively within a team.
Adaptability and problem-solving skills to swiftly address