SUMMARY: The purpose of this position is to cost-effectively drive non-media lead generation and local awareness through the local Direct Marketing Programs (Canvassing) while managing to a set spend and lead budget.
PRIMARY RESPONSIBILITIES:
- Manages a team of Direct Marketing Associates (canvassers) with a direct hands-on approach, and provides motivation and coaching to help the team reach daily, weekly, and monthly goals.
- Recruits, hires, and trains Direct Marketing Associates (DMA) through cost-effective recruiting tools including partnering with the Talent Acquisition team when appropriate.
- Oversees all DMA field activities, including field & office training, role-playing, daily meetings, field supervision and motivating team members.
- Create and develop the culture of the local Proximity Marketing team, through personal role modeling desired behaviors and techniques with a heavy focus on role playing company methodology.
- Monitors and coaches every team member in the field to ensure they are following proper procedures, scripts and customer service guidelines
- In partnership with Marketing leadership team, creates annual budget with the sole purpose of generating qualified leads and appointments through proximity marketing efforts.
- Administrative tasks include: coordinating canvass logistics with mapping and tracking using company software and apps, permit logistics, script and flyer maintenance, verifying / validating leads gathered during each shift.
- Provides information to managers, general managers, sales managers, and subordinates on neighborhoods and cities where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointments.
QUALIFICATIONS AND SKILLS:
- Demonstrated Analytic skills
- Demonstrated ability in Microsoft Office programs
- Ability to think strategically, with strong project management skills, including attention to detail
- Ability to self manage resources (time and budget) to achieve objectives
- Ability to analyze effectiveness of proximity marketing program
- Ability to analyze effectiveness of Direct Marketing Assts
MUST HAVE QUALIFICATIONS:
- Ability to walk up to 3 miles a day.
- High School diploma, College degree preferred or equivalent work experience.
- Requires 3+ years of experience in management experience in canvassing / face to face marketing
- Valid Driver’s license with a clean driving record
- Excellent training and coaching skills
- Requires weekend work
- Strong leadership skills
PHYSICAL REQUIREMENTS SUMMARY:
- Ability to walk up to 3 miles a day.
SALARY INFORMATION:
- Salary and Bonus
- $55,905-$75,000 salary with a target bonus of $50,000++
- Target bonus is based off performance, bonus structure can exceed the designated amount. (Compensation can run $120K-$185K annually)
- Sign-on bonus and ramp pay provided
- $4,000 target Profit Sharing for 2024
Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law.
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Retirement plan
- Vision insurance
Compensation package:
- Bonus opportunities
- Commission pay
- Monthly bonus
- Performance bonus
- Profit sharing
- Quarterly bonus
- Signing bonus
- Uncapped commission
Schedule:
- 10 hour shift
- 8 hour shift
- Day shift
Travel requirement:
Experience:
- Sales management: 3 years (Preferred)
Work Location: On the road