Responsibilities and duties include:
Social Media Management - (Instagram, Facebook, TikTok, YouTube, Pinterest)
We are looking for an upbeat, creative, witty and personable go-getter with deep experience in creating and editing authentic, candid, on-brand video for social media. Someone with great storytelling skills who’s great at being and can produce videos of the Fishe team, Ambassadors, apparel try-ons, in-store interviews, product reviews, fishing trips on the water, etc.
Proactive, consistent engagement and interaction with followers, fans and customers with an emphasis on engaging and assisting with any inquiries, customer issues or conversations that originate through direct messages.
Plan and maintain the social media content calendar
- Planning content that aligns with new product launches, events, holidays and website promotions.
- Promoting products, services and content over social media, in a way that is consistent with our organization’s brand and social media strategy.
- Developing new social media strategies and campaigns and ability to keep abreast of trending social media strategies.
- Scheduling social media posts using applications like LATER or Creator Studio.
- Collaborating with colleagues from across departments to ensure branding and information is consistent and accurate.
- Optimize flows and automated email campaigns with the direction of the Marketing Manager.
- Assist with event marketing for Fishe social media events.
Brand Ambassador coordination
- Improve on our current sourcing strategy to find amazing Ambassadors across the nation.
- Coordinate, schedule, and conduct interviews with qualified candidates.
- Manage all new Ambassadors onboarding and training, providing onboarding support throughout their entire onboarding process.
- Host Ambassador calls and virtual hangouts.
- Work with Ambassadors on drafting Ambassador event plans.
- Support Ambassadors in the planning and promotion of local marketing events.
- Identifying key location partnerships in the market.
- Generate weekly status reports and provide strategic recommendations for Ambassador
Program growth.
- Manage our active roster of new Ambassadors and manage signed Ambassador agreements
- Make recommendations for improvements to editing tools and processes.
- Share appropriate content for Ambassadors through Fishe social media channels.
- Manage marketing content for Ambassadors.
- Research events for Ambassadors to attend in their markets.
Requirements
- Exceptional verbal and written communication and interpersonal skills.
- Excellent, creative and unique copywriting skills.
- Ability to work autonomously in an organized fashion and handle several projects at once.
- Experience creating social media and SMS calendars that align with companies promotions, advertising and marketing campaigns.
- Working knowledge of Asana, Google Suite, Excel, Shopify, Adobe Bridge or other graphic design/video editing technology is strongly preferred.
- Expertise working with gathering UGC, bulk resizing of images, renaming files and file management of creative assets.
- Ability to create and deliver brand-centric creative content (text, image and video).
- Solid understanding of digital asset management and collection/organization process
- Understanding of SEO, keyword research, Google Analytics and social media analytics (Meta, TikTok, Pinterest, YouTube).
- Basic knowledge of digital marketing and advertising channels such as Google Ads, FB and IG (Meta) ads, Klaviyo, SMS, etc.
A major plus is someone who fly fishes in their free time and is authentically outdoorsy.
Feel free to share your social media profile(s) or a portfolio of image and video UGC along with your job application.
Job Type: Full-time, On site in Anchorage, AK
Pay: $20.00 - $23.00/hr
Benefits:
- Fishe wardrobe stipend
- Employee discount
- Paid time off
Schedule:
- 8-hour shift
- Day shift
- Monday to Friday
- Weekends as needed
Ability to commute/relocate:
- Anchorage, AK 99503: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Copywriting (3 years +)
- Social media management (3 years +)
- Graphic design/Video editing (3 years +)
- SEO: (Preferred)
- Digital Marketing: (Preferred)
Work Location: In person - Anchorage, AK 99503
Job Type: Full-time
Pay: $20.00 - $23.00 per hour
Expected hours: 40 – 50 per week
Benefits:
- Employee discount
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Experience:
- Marketing: 2 years (Required)
Ability to Commute:
- Anchorage, AK 99503 (Required)
Ability to Relocate:
- Anchorage, AK 99503: Relocate before starting work (Required)
Work Location: In person