The American Diabetes Association (ADA) seeks a Director, Direct Mail, who will play an important role in the Direct Response Marketing team. This data-oriented, results-driven performance marketer will lead and own the offline direct response channels; primarily responsible for casting and executing a vision for how data can enhance both strategic and tactical individual fundraising providing growth in our strong legacy direct mail channel and proactively identify new opportunities to generate revenue through offline channels while enhancing engagement programs with our constituents.
This role is responsible for leading strategic acquisition and retention program implementation for the ADA direct response fundraising efforts across our Direct Mail channels (Acquisition, Appeals, Renewals, Acknowledgements, and Upgrades), extended offline channels (Call center, vehicle donation, employer match), leading expansion to new opportunities, and develop strong donor journeys that drive cross channel engagement and retention.
The ideal candidate will have hands-on experience in driving program efficiency through offline campaign management, audience segmentation and creative optimizations, gathering measurable data and identifying actionable insights. The candidate will have experience in P&L responsibility, participating in revenue and expense annual budgeting and weekly performance projections. They will also have a passion for the ADA’s mission to prevent and cure diabetes and to improve the lives of all people affected by diabetes.
RESPONSIBILITIES
- Direct Mail and Offline Channels: Provide strategic partnership as a team leader with our direct mail agency and data partners. Partner internally to establish and manage performance goals, budgets, and forecasts. Manage segmentation strategy, audience targeting, and implementation needs with experience in reenergizing traditional campaigns, managing cost efficiencies, creative/audience testing, tracking and reporting.
- Ongoing Development of the Donor Journey: Collaborate across the Direct Response, Leadership, and donor development teams to enhance donor stewardship and cultivation efforts. Execute testing and new strategic plans for a multichannel donor touchpoints aimed at nurturing donor support, organization involvement, and fundraising retention. Develop and enhance engagement content, creative, and messaging.
- Audience Segmentation, Data Modeling, and Performance Reporting: Be our Direct Response team lead across data vendors driving data modeling strategy, audience segmentation, and delivery of comprehensive data updates. Leverage post campaign analysis to identify campaign effectiveness and make recommendations for improvements. Collaborate with broader analytics partners to define automations, dashboards, and regular data outputs.
- Campaign Management: Manage the creation, execution, and optimization of direct mail fundraising campaigns, ensuring they are compelling, effective, and on brand. Find scalable growth through testing of new opportunities, audience segmentation, package testing, and creative/messaging improvements.
- Ensure timely and accurate delivery of all campaign initiatives, managing timelines, budgets, and resources effectively. Drive effective ROI through campaign effectiveness, process, and print expense improvements.
QUALIFICATIONS
- 8+ years of progressively increasing experience in direct mail programs with the ability to prioritize operational needs to drive business results. Fundraising experience a plus. Health care experience a plus.
- Agency media or account management experience preferred.
- Hands on thinker and doer, ability to translate new ideas into strategic and tactical action.
- Experienced knowledge of donor platforms, data analytics, campaign and project management tools, digital opportunities, and general reporting tools.
- Resourceful self-starter and a problem-solver.
- Ability to manage relationships and collaborate across data, technology, and industry partnerships.
- Meet tight deadlines and handle multiple priorities with grace and quality to detail.
- Strong written and oral communication skills.
- Experience working in or with a regulated industry with a familiarity of how regulation can impact marketing campaigns.
- Proven interest and/or prior experience in healthcare and/or science.
Education:
An undergraduate degree is required; an advanced degree such as an MBA and/or evidence of continued focused on professional development is preferred.
Why Work Here
The American Diabetes Association (ADA) offers a rewarding career working for one of the premier voluntary health organizations in the world supporting people with type 1, type 2 and gestational diabetes. Our employees like working at the ADA because of our mission, the inclusive environment, work-life balance, our benefits and our culture:
- Industry competitive base pay ranging from $93,837 - $112,000 for this role. Base offers are determined by several factors including but not limited to your relevant work experience, education, certifications, location, internal pay equity, etc.
- A culture of recognition including new hire welcome announcements, service anniversary awards, referral bonuses, monthly All Employee Assembly, appreciation awards
- Generous Paid Time Off, including holidays, vacation days, personal days and sick days
- Comprehensive benefits package including medical, dental, vision, Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), disability & life insurance, and retirement savings
- Guided by our mission, we provide top tier diabetes supply coverage through our medical benefits program
- A company focus on offering mental health programs and work/life balance with 90% of our employees working remote
- Joining our dedicated team affords the gratification of knowing beyond a doubt that you will impact the lives and well-being of millions