CANDIDATE MUST RESIDE IN LAS VEGAS, NV
Digital Marketing Specialist
The De Castroverde Law Group is seeking a talented and experienced Digital Marketing Specialist to join our team! As a Digital Marketing Specialist, you will be responsible for driving online visibility and traffic through strategic implementation of SEO, PPC, LSA, and optimizing Google Maps local listings. You will play a crucial role in increasing the firm’s online presence and driving qualified leads to our website.
Responsibilities:
- Develop and execute effective SEO strategies to improve organic search rankings.
- Perform keyword research, on-page optimization, and content optimization.
- Monitor and analyze website performance using SEO tools and analytics platforms.
- Stay updated with industry trends and algorithm changes to ensure best practices are implemented.
- Plan, execute, and optimize PPC campaigns across various platforms (e.g., Google Ads, Bing Ads).
- Conduct keyword research, ad copy creation, and bid management to maximize ROI.
- Monitor campaign performance, identify opportunities for improvement, and implement optimization strategies.
- Provide regular reports and analysis on campaign performance metrics.
- Set up and manage Local Service Ads campaigns to promote our services to local customers.
- Optimize ad targeting, budget allocation, and bid strategies to drive qualified leads.
- Monitor and respond to customer inquiries and reviews through the LSA platform.
- Continuously refine LSA campaigns based on performance data and customer feedback.
- Claim and optimize our business listings on Google Maps to improve local search visibility.
- Ensure accurate and up-to-date information across all business listings.
- Implement strategies to enhance our presence in local map searches and increase customer engagement.
- Monitor and respond to customer reviews and questions on Google Maps listings.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- Proven experience in digital marketing, with a focus on SEO, PPC, and local search optimization.
- Proficiency in SEO tools such as SEMrush, Moz, or Ahrefs, etc.
- Hands-on experience managing PPC campaigns on platforms such as Google Ads.
- Familiarity with Local Service Ads (LSA) and Google Maps local listings management.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Excellent communication skills and attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment.
Benefits:
- 401k
- 401K Matching
- Health, Dental, and Vision insurance
- Health Savings Account
- Paid Time Off
- Many others
Our Story:
De Castroverde Law Group has grown from three attorneys to over 20 attorneys and total team of over 100 employees. The firm was started by Cuban born, Waldo De Castorverde, and is now led by his sons Alex and Orlando. De Castroverde Law Group takes tremendous pride in treating each of their clients and team members like family. Our areas of practice are personal injury, immigration, and criminal defense. We currently have offices in Las Vegas, Summerlin, Henderson, Reno, and Austin with plans to expand!
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Language:
Location:
Work Location: In person