Creative Content, Marketing and Events Manager
Are you a visionary marketing and content leader with a passion for creativity and a knack for strategic thinking? Do you thrive in dynamic environments where you can make a significant impact from the ground floor? If so, we invite you to join our team as the Creative Content, Marketing, and Events Manager.
About Us:
The Southern Arizona Arts & Cultural Alliance is a dynamic nonprofit organization dedicated to creating, preserving, and advancing the arts. As we embark on an exciting journey to rebrand and reposition our organization, we seek a talented and experienced professional to lead our marketing and creative efforts. This role is critical as we expand our impact and programming statewide.
Role Overview:
As the Creative Content, Marketing, and Events Manager, you will play a pivotal role in supporting our organization's rebranding and repositioning. You will support all aspects of social media, print marketing, graphic design, and creative content development for our organization, ensuring a cohesive and compelling brand presence across all platforms. Your creativity, strategic vision, and hands-on approach will drive our mission forward and engage our diverse audiences.
This role enhances the organization’s online presence and engages with a broad audience to further our mission. The ideal candidate will be passionate about social causes and possess the creativity and technical skills to tell our story effectively.
This role will also support the event and program execution portion of the organization's work. This role requires a highly organized and detail-oriented individual who can manage complex events from start to finish. The ideal candidate will be passionate about the nonprofit sector and have a proven track record of executing successful events that advance an organization’s mission.
You will bring a meticulous eye for detail and a flair for creativity to ensure our events are memorable and impactful. Your ability to leverage various technology platforms will be crucial in managing logistics, promoting events, and enhancing the overall attendee experience.
Bilingual proficiency in Spanish and English, along with strong Spanish speaking and writing skills, is preferred but not required for the position.
The position ranges from $25-$28/hourly based on experience
Strategic Rebrand and Positioning
o Collaborate with senior leadership to develop and execute a comprehensive rebrand strategy that aligns with the organization's mission and goals.
o Conduct market research and audience analysis to inform branding decisions and ensure relevance and impact.
o Lead the creation of a new brand identity, including logo, visual elements, messaging, and tone.
Content Creation and Management
- Develop, write, and edit engaging and high-quality content for various platforms, including blog posts, newsletters, website updates, and social media.
- Ensure all content aligns with the organization’s mission, values, and strategic goals.
- Collaborate with team members and stakeholders to gather relevant information and stories for content development.
- Manage a content calendar to plan and schedule posts and updates in advance.
- Update, design and manage the organization's website, calendar listings and web plug ins.
Social Media Strategy and Execution
- Create and implement a comprehensive social media strategy to increase brand awareness and engagement.
- Manage and grow the organization’s social media presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
- Monitor and respond to social media interactions in a timely and professional manner.
- Analyze social media metrics and adjust strategies to improve performance and reach.
Community Engagement
- Foster and maintain relationships with online communities, supporters, and partners.
- Develop and execute campaigns to engage supporters and encourage participation in events and initiatives.
- Collaborate with volunteers, partners, and influencers to amplify the organization’s message and reach.
Graphic Design and Multimedia
- Design visually appealing graphics, infographics, and videos to enhance content and social media posts, in partnership with contracted and sponsored photographers, videographers and media contacts.
- Utilize tools like Canva, Hootsuite, Constant Contact, Weebly Web Design programs, AI generative content platforms, and other creative platforms for content creation.
- Provide and implement solutions for streamlining content generation.
SEO and Web Analytics
- Optimize content for search engines to increase organic traffic to the website.
- Use web analytics tools to monitor website performance and user engagement, and provide regular reports.
Fundraising and Campaign Support
- Support fundraising campaigns by creating compelling content and social media posts.
Budgeting and Financial Oversight
- Create and manage event marketing and outreach budgets, ensuring all expenses are tracked and staying within marketing budget constraints while recommending budgetary investments in social and marketing outreach.
Event Promotion
- Develop promotional materials and social media campaigns for events and initiatives.
- Create and post content during events as needed to increase real-time engagement.
- Develop mutual benefit partnerships and relationships with local media outlets, including print, radio, television, and other community-specific newsletters and community and neighborhood associations.
Marketing and Promotion
- Collaborate with the marketing team to develop promotional strategies and materials for events.
- Utilize social media, email marketing, and other channels to promote events and increase attendance.
- Design and distribute event invitations, flyers, and other promotional materials.
Event Planning and Coordination
- High level of pre-event management with diligent attention paid to event details, databases, planning, and execution, including timelines, budgets, logistics, and vendor coordination.
- Participate with the team onsite inspections and select appropriate venues for events.
- Coordinate with internal teams to ensure alignment with the organization’s mission and goals.
- Provide support to project and program leads with editing, database management, and project execution.
Event Registration and Attendee Management
- Oversee the registration process, including creating and managing online registration forms in partnership with project and event leads.
- Coordinate and support with on-site event leads to provide assistance in registration and check-in processes to ensure a smooth and welcoming experience for attendees.
Evaluation and Reporting
- Conduct post-event evaluations to assess success and areas for improvement in social and marketing outreach.
- Collect and analyze feedback from attendees, volunteers, and team members.
- Prepare comprehensive event reports and present findings to senior management for all aspects of community outreach and program marketing initiatives.
Qualifications:
- Skills and Competencies
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of social media platforms, trends, and best practices.
- Proficiency in graphic design and video editing software.
- Experience with SEO and web analytics tools (e.g., Google Analytics).
- Excellent organizational and project management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong interpersonal and communication skills.
- Education and Experience
- Bachelor’s degree and/or commensurate experience in previous Marketing Event Management, Hospitality, Business Administration, or a related field.
- Minimum of 2 years of experience in event planning and management, preferably in the nonprofit sector.
- Skills and Competencies
- Exceptional organizational and project management skills, with strong attention to detail.
- Proven ability to manage multiple events simultaneously and meet tight deadlines with marketing content.
- Strong negotiation and vendor management skills.
- Excellent communication and interpersonal skills, with the ability to build relationships with diverse stakeholders.
- Proficiency in event management software and tools (e.g., Eventbrite, Cvent).
- Ability to work independently and as part of a team in a fast-paced environment.
- Creative problem-solving skills and ability to handle unexpected challenges calmly and efficiently.
- Proficiency in Cloud-based Microsoft Word, Excel, Publisher and Outlook required.
- Strong attention to detail in database and online program management software.
- Ability to learn organization technology programs, including Constant Contact Email Newsletter, CANVA Design Program, Formstack Application Program, Weebly Website Design, Teamwork Project Manager, ThunderTix ticketing, etc.
- Exceptional verbal and written communication skill.
- Well-developed time management, organizational, and follow-through skills.
- Strong self-starter and independent time management proficiency.
- Ability to work with a diverse team, in a rapidly changing and, at times, unstructured environment.
- Ability to accomplish projects independently.
- Excellent interpersonal skills with a high level of professionalism.
- Fantastic customer service ethic and high expectations for quality.
- Innovative and creative thinker.
- Internet research and resourcefulness.
Preferred:
- Experience in nonprofit or cause-based marketing.
- Familiarity with email marketing platforms and CRM systems.
- Knowledge of HTML and basic web design principles.
- Familiarity with nonprofit compliance and regulatory requirements.
BENEFITS & WORK ENVIRONMENT
SAACA offers attractive work/life benefits for a candidate looking for the following priorities:
· Flexible weekly work schedule between 30-40 hours weekly.
· This requires a candidate with strong personal time management skills but offers the benefits of a hybrid work-from-home and onsite at the SAACA Office (CATALYST Creative Collective at the Tucson Mall)
· Competitive medical and dental plan (Employer paid 80/20 PPO Blue Cross, Blue Shield)
· Accrual of Paid Time Off
· Paid Holidays
· Mileage and Travel-related reimbursement for SAACA-related meetings, event travel to conferences, and Phoenix area programming.
· Opportunity to work in a diverse community-based nonprofit organization, with the opportunity to work directly with artists and mixed stakeholders.
QUALIFICATIONS REQUIRED
· Experience in event planning and execution.
· Proficiency in Cloud-based Microsoft Word, Excel, Publisher and Outlook required.
· Strong attention to detail in database and online program management software.
· Ability to learn organization technology programs, including Constant Contact Email Newsletter, CANVA Design Program, Formstack Application Program, Weebly Website Design, Teamwork Project Manager, ThunderTix ticketing, etc.
· Exceptional verbal and written communication skill.
· Well-developed time management, organizational, and follow-through skills.
· Strong self-starter and independent time management proficiency.
· Ability to work with a diverse team, in a rapidly changing and, at times, unstructured environment.
· Ability to accomplish projects independently.
· Excellent interpersonal skills with a high level of professionalism.
· Fantastic customer service ethic and high expectations for quality.
· Innovative and creative thinker.
· Internet research and resourcefulness.
CHALLENGES OF THE POSITION
The challenge to the individual holding the Creative Content, Marketing and Events Manager position is functioning in an environment characterized by growth and transition. On an ongoing basis, challenges include the ability to thrive in an environment that requires significant self-initiative, anticipate project needs, manage multiple projects at once, and collaborate among many SAACA team members and external partners.
Job Type: Full-time
Pay: $25.00 - $28.00 per hour
Expected hours: 30 – 40 per week
Benefits:
- Health savings account
- Parental leave
- Professional development assistance
- Vision insurance
Schedule:
- Choose your own hours
- Weekends as needed
Experience:
- Social media marketing: 2 years (Required)
- Writing skills: 3 years (Required)
Location:
- Tucson, AZ 85705 (Required)
Ability to Commute:
- Tucson, AZ 85705 (Required)
Ability to Relocate:
- Tucson, AZ 85705: Relocate before starting work (Required)
Work Location: Hybrid remote in Tucson, AZ 85705
